Website Design

& Development

I’m dedicated to crafting a captivating and engaging site that encourages deeper exploration and meaningful connections, prioritizing user experience to drive results for your business.

Custom Websites

Professional, mobile-friendly, easy to manage, reflects your brand and is built for your business

Built with wordpress

Professional Website Services

Your website serves as a powerful tool to showcase your work and communicate what you offer effectively. Reach and engage with your audience more successfully with a professional design that is made for you.

Website Design

Embrace your uniqueness!

With a custom design your website is crafted to ensure it stands out as a true reflection of your brand.

Theme Development

Provide your design files, from PSD, XD, Ai, Figma, to Sketch— I’ll transform your designs into a fully functional WordPress website. From build to launch, I’ll ensure a seamless process.

Custom Websites

WordPress Development

From portfolios to intricate membership setups and more, I’ve utilized WordPress, customizing each to meet specific needs and build custom solutions. 

Upgrades or Migrations

Is your WordPress theme outdated, no longer supported, or need to remove a page builder plugin? Moving from SquareSpace, Wix, or Joomla to WordPress? From Classic WP to Full Site Block Editor?

More Ways I Can Help

Let me be of assistance, while you get on with your day-to-day. I can convert, transform, create, or migrate your website from:

  • PSD to Responsive WordPress
  • HTML to WordPress
  • WordPress Theme Customization
  • Convert existing site to WordPress
  • WordPress website redesign
  • Classic Theme to FSE Theme
  • SquareSpace to WordPress
  • Wix to WordPress
  • Webflow to WordPress
  • Elementor to FSE WordPress
  • Beaver to FSE WordPress
  • Divi to FSE WordPress

So why settle for a cookie-cutter website? Let’s dream up the perfect design and bring it to life together. I’m here to craft something truly special just for you – a website that meets your needs and reflects your brand professionally. And the best part? As your business flourishes, your website can evolve right alongside it. Let’s join forces and make your online presence as exceptional as your business.

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First Contact
  • Contact Received
  • Investigate Options and Solutions
  • Zoom Meeting Consultation
  • Explore Compatibility
OnBoarding
  • Create Custom Project Proposal
  • Form Work Agreement
  • Receive Project Deposit
  • Setup Production Schedule
DISCOVERY
  • Establish Website Goals
  • Understand Messaging and Audience
  • Define Creative Direction
  • Competitor Analysis

How much do I need to invest?

The cost of a custom website will vary depending on the size, functionality needed and complexity of the project.

Typically, a new or redesigned website entails a fixed project fee where most people spend between $6000 to $18,000 depending on design and functionality requirements. Smaller projects such as 3 page brochure website or migrating a simple website from SquareSpace would be in the $1200-2000 range.

Once we’ve had our initial discussion about your website requirements, I’ll provide you with a specific quote for your project, this detailed Project Proposal will outline:

  • Discussed Project Details
  • Estimated Project Timeline
  • Project Cost & Payment Schedule
  • Terms & Conditions
  • Work Agreement to sign and date

If everything aligns with your expectations, the invoice for 50% deposit is included to book your project and then we will begin. Project Proposals are valid for 90 days.

Website Packages

Below are price guides for custom website packages. If your website is smaller or more simple your project quote will be less. Share your project details with me, and I’ll provide solutions customized to suit your needs.

All Packages Include

  • WordPress Installation
  • Project Style Tile
  • Content Organization & Structure
  • Responsive Design
  • Image Optimization
  • Social Media Icon Links
  • Branded OG Image
  • Google Analytics Installed
  • Added Security and Cache Plugins
  • Basic SEO & XML Sitemap
  • Recorded Admin Tutorial

Frequently Asked Questions

Of course! But, it’s important to also have all the project details written down. It helps keep track and ensures that details are not overlooked or forgotten, especially if there’s a delay before we start or if the project scope needs to change I can make adjustments to the cost appropriately.

An estimated project timeline will be sent as part of the contract, average time to complete a design or website can range from 5 to 6 weeks although can be as long as 12 weeks or more if it is a large project.

As WordPress Full Site Editor evolves, my focus is on minimizing website bloat by utilizing only essential plugins. I prioritize leveraging the native WordPress Full Site Editor and incorporate additional CSS files, Custom Post Types, Advanced Custom Fields, PHP or Javascript into your theme for additional functionality as needed. This strategy grants me full control over design and functionality, facilitating easy adjustments or enhancements when required.

Since my websites are completely custom and I don’t rely on any theme frameworks, you won’t experience any automatic updates to your theme in the future. This means you don’t have to worry about theme updates causing issues or overriding customizations.

However, I recommend you coming back every few years for a for a tune-up and potential redesign especially if you are not on a quarterly or monthly maintenance plan. It’s likely that you’ll want a website refresh to keep up with significant changes in internet usage and website trends. I always set aside time in my schedule for existing clients seeking updates or redesigns. Simply reach out, and we can discuss timelines and costs.

Not necessarily. If you already have a design I can build your custom theme using your design as a guide. However, if you don’t have designs ready, we’ll start with the design phase. In this phase, I’ll create a static design mockup of the homepage and a style guide for your review. We’ll collaborate to ensure the creative direction aligns with your vision before moving on to the development phase.

Yes, I am open to working with your team.

Your website is built as a responsive and mobile-friendly. I will make sure your website looks great and functions smoothly on both desktop and mobile devices. This way, your site will be accessible and visually appealing to all visitors, regardless of the device they use.

Yes, I also offer 3 levels of maintenance plans where I can take care of content updates for you as well as maintain core code, handle any troubleshooting or complete technical management tasks.

Yes, initial payment of 50% of the total project cost as outlined in the proposal at the start date of the project. The remaining 50% is due either 30 days after the project start date or upon the launch of your website, whichever comes first.

For projects lasting over 4 weeks, I ask for a 50% deposit at the start of the project, followed by 25% at start of development phase, with the remaining balance due upon project completion.

My hourly support rate is $75, billed in 15-minute increments with a minimum of 30 minutes per item. Invoices are issued at the end of each month. For full projects, I offer fixed quotes based on the defined project scope.

Examples of additional services that are billed hourly at $75/hr rate could be:

  • Adding custom CSS to Squarespace, Wix or any other platform
  • Mailchimp Set-up and customizing Mailchimp HTML Templates
  • Setting up Acuity Scheduling or other scheduling system
  • Website content updates, custom requests or troubleshooting
  • Social Media Banners, Ads or Marketing Material
  • Photo Editing, Document Layouts, Misc Online Service Support

Once you’ve reviewed and provided final approval, I’ll send the final invoice for the project. After receiving the payment, your website will be launched within 48 hours. We’ll then schedule a walkthrough tutorial to guide you through using the admin interface and address any further questions. This session is done over Zoom and a recording of the tutorial will be sent to you soon after. Additionally, we can discuss and implement a monthly maintenance care plan during this time.

After your site goes live, you’ll have 3 business days for minor changes. Major changes will done at an hourly rate. I also recommend quarterly maintenance, covering backups and updates for core files and plugins.I will be available to handle these updates at an hourly rate or it will be included if you are signup up on the monthly maintenance care plan.

Each client retains ownership of their website. You’ll have access to all files associated with your site, allowing you to manage it however you see fit once my work is complete.

Yes! Upon the launch of your website, I arrange a free 30-minute recorded Zoom training session to guide you through managing and updating your website independently.

Possibly, although in most cases, no. It has been my experience that the best use of time is to build the website anew to make sure I’m not wasting any time sorting out someone else’s code that may or may not be straightforward.

Certainly! I’m also available to help you create a website on platforms like Wix, Squarespace, or Shopify. However, please note that customization options may be limited compared to WordPress, as these platforms are not open-source.

I’m certainly open to having a discussion to see if working together would be advantageous for both parties.

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Why WordPress?

WordPress is constantly improving thanks to its dedicated community, who continuously enhance its features. With a vigilant security team, WordPress stays ahead of potential threats by automatically updating core files.

Over the years, I’ve grown to appreciate WordPress for its easy-to-use interface, making website management hassle-free for everyone. Plus there are exciting developments on the horizon for WordPress, promising even better user experiences. Keeping your WordPress site up-to-date ensures you can enjoy these improvements and maintain security.

This is your website’s web address that is registered separately or in conjunction with your hosting. It is also referred as a website URL: www.mybusiness.com. Registration fees are generally renewed each year. If needed, I can provide recommendations for domain name registrars.

This is the public file server space that is rented for your website to be publicly accessible. Web hosting accounts generally need to be renewed annually although some companies offer discounts for multiple year purchases. If needed, I can provide hosting company recommendations.

I primarily recommend MochaHost for hosting, as they offer excellent customer support and their WordPress Starter package is typically the most suitable and affordable option. Additionally, for hosting video streaming content, I utilize AWS.

I work entirely remotely from my home office located in Northern California, operating in the Pacific Time zone. We can have meetings over Zoom and share documents over email or using Google Docs.

You can connect with me on LinkedIn, Github or visit my Clutch profile.

Yes, I do! Although, this would be a separate service and it would be best to start here before commencing a website project. Logo design is part of a branding package that includes defining and designing your key brand elements: logo, color scheme, typography, any design components and your brand guidelines.

Most clients provide the images to be used in their project. Although, if you need me to curate images for your project, I can source royalty-free images. Or if needed I can recommend freelance photographers that you can contact.

Yes, I create vector illustrations. This would be a separate service and can be added to your project quote if needed. Or if you need any other graphic design service once the initial project is complete, I can quote this additional work separately.

If needed, I can implement basic AI written copy as a starting point for you or I can provide recommendations to freelance copywriters for you to get a quote from.

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I highly recommend Muñeca for all your website and graphic design services. She helped me with my website refresh. I appreciated how she provided me with options to ensure my website was reflective of my brand. She’s responsive and I look forward to working with her again in the future!

— Sonja Mustiful

EssenceOfCoaching.com

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